By Jack Giroux/April 6, 2017 3:30 pm EST
I think customers appreciate the opportunity to see films in a cinema where you get a full theatrical experience, and we want to create that opportunity for customers. And also … a lot of people who became filmmakers they want people to have the opportunity to see their film as intended in the full experience. Whatever you may predict to happen six or seven years from now, theaters play an important role in the movie ecosystem now, so why not participate in that?
Once the movie comes on the service having been in theaters, I think there is a perception that it’s a legit movie: It was reviewed, and it was in a theater — it’s like, a movie. It helps with customer perception, it helps with filmmakers, so we’re very supportive of the theatrical window.
