Fox Wants To Drastically Reduce Commercials On Its Networks Is This The First Step Into A New Model

By Ben Pearson/March 7, 2018 2:30 pm EST

A Revolutionary Goal

If they manage to do that, it would be a drastic change. Nielsen, the company that’s largely responsible for measuring television ratings in the United States, says that on broadcast TV in 2017, the average amount of ad time per hour was just over 13 minutes, and on cable it was 16 minutes. Dropping to just two minutes an hour would mean abandoning the ad-supported model that’s been in place since the invention of the medium.

Is This New Model Sustainable?

But if people are fast-forwarding through commercials using DVRs anyway, I’m not entirely sure this model will be sustainable.