Apple TV App Will Soon Start Selling Streaming Video Subscriptions
By Hoai-Tran Bui/May 10, 2018 5:00 pm EST
According to a new report from Bloomberg, Apple will begin offering customers the ability to subscribe to popular streaming services from its TV app, offering a central location for TV and movie watchers to access all their services.
While the Apple TV app already acts as a hub where users can universally search for and browse shows or movies from numerous services, customers still need to hop outside of its app to buy access to those channels or watch shows. Now, Apple plans to take out that irritating middle step. Once users have chosen something they want to see, the associated streaming app will open up and immediately start playing.
This would offer another level of ease for couch potatoes, who will no longer have to subscribe to services through apps individually downloaded from the App Store, sources told Bloomberg.
The Apple TV app shift isn’t official yet, but it’s possible that Apple could announce the initiative at its WWDC keynote next month. For now, keep your eyes peeled at your Apple TV.
