Apple TV 4K Announced; HD Priced 4K Movies & Free 4K Upgrades For HD Movies
By Ben Pearson/Sept. 12, 2017 12:04 pm EST
Those prices and the free movie conversion may be a good enough deal to convince current Apple customers to stick with what they have. So it looks like Apple ended up coming out on top in their recent battle with studios over 4K home video pricing. And it doesn’t seem like there’s any bad blood there, either, since Apple has teamed with 20th Century Fox, Lionsgate, Universal, Paramount, Sony, and Warner Bros. to bring their 4K and HDR titles to the iTunes store.
It’s also worth pointing out that 4K Blu-rays are still the superior way to watch content at home at the highest possible quality right now, but considering physical media seems to be quickly fading, it’s no surprise that companies are turning their attention to improving streaming quality.
Preorders begin this Friday, and the new Apple TV 4K will be available on September 22, 2017.
