‘Alien: Covenant’: Apple Style Ad For Their Advanced Android Walter
By Ethan Anderton/March 10, 2017 2:30 pm EST
Our own Jacob Hall visited the set of Alien: Covenant last year, where we learned a lot about the latest presumably doomed mission of the Weyland-Yutani corporation, including details on Michael Fassbender’s new android.
The android David resulted in some backlash (because he was totally creepy and weird), so Walter has been created without human emotions. This makes him a little more stilted than his previous version, unable to understand the concept of being friends with Kathertine Waterson’s character Daniels. Fassbender himself described him as being somewhat similar to Spock, though even less personable since Walter is seen as a tool by the rest of the crew, with many of them taking no consideration of him being anything like a person.
Alien: Covenant arrives on May 19, 2017. Footage from the film is screening at SXSW, so we’ll be back with a full report on that.
Ridley Scott returns to the universe he created, with ALIEN: COVENANT, a new chapter in his groundbreaking ALIEN franchise. The crew of the colony ship Covenant, bound for a remote planet on the far side of the galaxy, discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination, they must attempt a harrowing escape.
And if you’re at SXSW, keep an eye out for this poster, which you might be able to get your hands on:
For those curious, here’s the full press release about Walter:
The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.
LOS ANGELES, CA – March 10, 2017 – Twentieth Century Fox’s (FOX) much anticipated, action-thriller, “Alien: Covenant,” hitting theaters May 19th, marks visionary director Ridley Scott’s return to the universe he created. Continuing to enthrall fans, FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for “Alien: Covenant” and today will release its branded short, “Meet Walter” that stars Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani.
“AMD is at the forefront of advancements in AI, machine learning and at developing technologies which are used every day,” said Zachary Eller, Senior Vice-President, Marketing Partnerships. “Given their amelioration in these technologies, we knew this was the perfect partnership for our film.”
“Alien: Covenant” follows the crew of a colony ship bound for a remote planet on the far side of the galaxy that discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination, they must attempt a harrowing escape. The ensemble cast includes Michael Fassbender (The “X-Men” Franchise), Katherine Waterston (“Fantastic Beast and Where to Find Them”), Billy Crudup (“Almost Famous”) and Danny McBride (“The Angry Birds Movie”). In addition to directing, Ridley Scott serves as producer along with Mark Huffman, Michael Schaefer, David Giler and Walter Hill. The screenplay is by John Logan and Dante Harper from a story by Jack Paglen and Michael Green.
